The Microphone For Unity-Minded Americans

Our mission is to unite open-minded Americans around common ground public opinion. We strive for a healthier democracy where reasonable people have the power to rise above partisanship and shape a more united future for all.

Issue #1

The Public Square Has Fragmented

Mass Media has given way to Micro Media. Public opinion now forms in creator-led, always-on micro networks that are often designed to amplify division rather than common ground. Building unity now requires new infrastructure, new tools, and new approaches.

Curation by Algorithm

What's "public" is determined by your social graph and platform engagement algorithms

Trust Has Changed

People trust creators, friends, and micro-communities over legacy institutions

50%+

Now rely on social platforms for daily news.

"More than 50% of Americans now get their news from social media, and about 75% watch news in video form."

— Reuters Institute for the Study of Journalism

Issue #2

Voices From The Fringe Are Working To Divide Us

A small number of people with loud voices have hijacked all the attention, controlling the narrative and forcing the rest of us into a needless, manufactured ideological war.

1

Distortion of Reality

Algorithms amplify engagement, rewarding divisive content with more visibility. This creates a funhouse mirror effect where extreme voices appear bigger than they actually are.

2

Manufactured Polarization

The middle majority is drowned out, creating the false impression that 'everyone is at war,' when surveys consistently show that two-thirds of Americans hold pragmatic, overlapping views.

3

Psychological Impact

Constant exposure to polarized content pressures ordinary citizens to 'pick a side,' even when their personal beliefs align with the moderate middle.

"Social media dramatically over-represents extremes: just 10% of users generate 97% of U.S. political tweets—so the loudest fringe looks like 'the public,' when it isn't."
— Pew Research Center
Angry Guy
The Opportunity

The Truth: America is More United Than We Think

Research shows that Americans are less ideologically polarized than they think, with significant ideological overlap and agreement on policies. Unfortunately, these reasonable, rational-minded voices are muted from public discourse.

75%

of Americans are fed up with polarization and believe we have more in common than what divides us.

— The Times/Siena Poll, 2025
1

The Exhausted Majority

The 'Hidden Tribes' study identifies a massive segment of the population that is flexible, fed up with polarization, and ready for a new path forward.

2

Hidden Common Ground

Public Agenda/USA Today research reveals sizable areas of cross-partisan agreement, urging a shift away from 'hopelessly divided' narratives.

3

Centrist Reality

Scholars argue the median American remains centrist on many issues; polarization is partly an elite/activist phenomenon that filters down.

Microphones

The Public Will Project aims to create a new civic infrastructure that helps solidify our common ground and push back against the forces that seek to divide us.

Our Solution

Give a microphone to the rest of us, so our unity can be heard.

We work to translate public opinion into a powerful, collective voice that is too pervasive to ignore and too authentic to dismiss.

By leveraging the creative forces among us, we amplify the shared values of the 75% who are fed up with polarization and desire a healthier democracy.

💡

The Power of Creativity

By crowdsourcing creativity, we harness the most powerful ideas and capture the diverse nuances of American life.

🛡️

Trusted Amplification

Instead of top-down messaging, we empower 'trusted cohorts'—real people speaking to their own communities.

🎙️

Neutralizing the Fringes

Through decentralized communication networks, we ensure our perspective is heard loud and clear.

Our Mission

Solidify and Amplify the Common Ground That Unites Us.

Our mission is to unite open-minded Americans—Democrats, Republicans, and Independents—around common ground public opinion. We listen to the priorities of this cross-partisan community, translate their shared values into creative, research-driven messages, and amplify this collective voice to give it power.

1

Build Consensus

Show us the truth about what attitudes, beliefs, and values we have in common and build consensus around these truths.

2

Crowdsource Creativity

Creators translate those insights into hundreds of compelling, culturally relevant creative messages and compelling ideas.

3

Amplify Voices

Communities amplify the versions that resonate with them. Suddenly the majority is visible, connected, and powerful.

4

Drive Change

Translate collective public will into actionable policy demands, mobilizing communities to strategically pressure leaders for real political and social impact.

Our Manifesto

Most Americans aren't living at the political extremes and they're not shouting on cable news or feuding online.

These are the people who want their communities civil, their kids safe, their democracy stable, and their leaders focused on finding solutions we can all live with.

But these unity-minded voices are drowned out by those on the political fringes.

The Public Will Project exists to change that.

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What We Do

Building the Infrastructure for Unity

A multi-layered approach to finding, amplifying, and acting on common ground.

Unity Hall

Unity Hall

Find Common Ground

Using polling and citizen panels to identify issues with broad, cross-partisan support.

The Collective

The Collective

Give it a Voice

Crowdsourcing ideas from creative minds to galvanize public will and give it significance.

The Commons

The Commons

Build Community

A digital public square for unity-minded Americans where people gather and discover common ground.

Citizen ActionFuture Consideration

Citizen Action

Drive Change

Translating validated public will into concrete policy asks and lawmaker pressure.

The Future of America Will Be Determined By What Unites Us.

Join the Network

Calling All Creators, Strategists, and Independent Thinkers.

We are building a decentralized network of unity-minded creative professionals ready to help reclaim the narrative. Whether you're a writer, art director, filmmaker, strategist, or producer, your skills can help spread unity neutralized division.

Join our Network

Help Us Get Started!

Imagine an America where the voices of unity are louder than the voices of division. That America is possible and you can help build it. We're raising $10,000 to get started. Your donation funds the tools, the talent, and the platform to make it real.

Team Section
Our Team
Executive Director

David Hattenbach

A visionary marketing strategist, brand innovator, and 2X entrepreneur. David brings three decades of experience crafting high-impact narratives and consumer-facing messaging for Fortune 500 companies, disruptive startups, and important non-profits. He is recognized for his unique ability to distill profound complexity into actionable frameworks that ignite creative excellence and drive systemic change.

Strategy Director

James Walker

James brings 30 years of advertising experience and award-winning strategic talent to his role as Strategy Director. Known for understanding what moves audiences, he develops the thinking behind campaigns that don't just capture attention, but drive action.

Creative Director

Philip Ross

Philip is a seasoned Creative Director with deep experience developing breakthrough campaigns for brands, nonprofits, and advocacy organizations. He specializes in turning complex issues into simple, emotionally resonant stories that people remember and share.

Research Director

Michael Reed

Michael brings extensive consumer research and big data experience to his role as Research Director. With a sharp analytical lens, he transforms complex data into clear insights that ground our work in evidence and drive smarter decisions.